3D Configurators
for Products and Systems

From guided customisation to complex design

Digital configurators enable you to manage configurable products and systems in a structured, fast and consistent manner. From guided selection of standard variants through to the design of complex systems, we develop bespoke solutions that simplify sales processes and enhance the customer experience.

Product configurators

Guided, quick and accessible customisation

Product configurators are designed to handle products with a low to medium level of customisation, based on predefined options and variants. Selectable colours, components, accessories and configurations are organised into an intuitive experience that guides the user through the product configuration process.

What they enable you to do

Configure products using standard options
View the selected variants in real time
Ensuring the technical consistency of configurations
Automatically generate codes, bills of materials or quotations
Reducing errors and time taken in the sales process

Who are they aimed at?

  • Internal Sales
  • End customers (including those acting independently)
  • B2B and B2C contexts


Thanks to their structured nature, these configurators can be made available on the web, on desktop and on mobile devices, and can also serve as a direct sales tool.

System configurators

Managing project complexity

Plant configurators are designed for highly complex scenarios, where each solution is the result of multiple variables: layout, number of machines, connections, technical constraints and operational flows. It is not a matter of choosing between predefined options, but of building a coherent and functional configuration within a complex system.

What they enable you to do

Defining the complete structure of a plant
Configuring machinery and interconnected components
Managing layouts, dimensions and positioning
Take into account technical and plant-related constraints
Supporting the development of complex solutions

Who are they aimed at?

  • Sales teams
  • Exclusively B2B contexts


These tools are mainly used during the design and sales support phases, typically in desktop environments, where greater analytical and control capabilities are required.

Tailor-made solutions for every need

Whether it’s a product or plant configurator, we develop fully bespoke solutions that are integrated into business processes.

Our approach

  • Analysis of the commercial and technical process
  • Modelling configuration rules
  • User Experience Design
  • Integration with ERP, CRM and business systems
  • Development and launch of the platform
Commercial efficiency and configuration quality

Configurators enable complex tasks to be standardised and carried out more quickly, whilst improving both the user experience and the quality of the result.

  • Reduction of errors
  • Speeding up the sales process
  • Greater technical consistency
  • Better communication between departments
  • Practical support for the decision-making process

From choice to solution

Whether you’re configuring a product or designing a system, we provide digital tools that make the process simpler, more guided and more effective.

Solutions designed to adapt to your products, your customers and the complexity of your business.