The case: Musadrums produces custom or limited edition drums. During the NAMM Show event in Los Angeles, the client wanted to give everyone a chance to try a very special product, namely the world’s most expensive battery made from wood from barrels of balsamic vinegar from Modena. However, precisely because of the value of the item and its uniqueness, he was afraid that it might be ruined.
Solution: We proposed to the client a virtual reality experience, via the Oculus Rift visor, that would allow anyone to play the precious drum kit without the risk of damaging the original.
For this purpose, the said drum set was reproduced in virtual reality and spatially matched with a real electronic drum set, on which the sounds of the real drum set were loaded.
In order to make the experience even more intense and immersive, the virtual reality experience showed the battery inside a Modena vinegar factory.