Case: The client wanted to develop an augmented reality app to promote the sale of its wine labels.
We developed Personal Sipper with the average user in mind, with little wine culture but who likes wine and appreciates correct pairings when offered, who goes to the supermarket and has no assistance in recognizing correct wine-course pairings.
The solution: Personal Sipper is a mobile app that suggests the correct wine, depending on the filters selected, simply by framing the shelves.
Thanks to augmented reality, Personal Sipper places icons on the labels that call out the type of wine that matches the filter: by type (white, red, still, etc…), by region of origin, or in association with the courses of the lunch or dinner to which the bottle is to be taken.
In fact, it is possible to select a first course, a second course and a dessert, and the app will filter the wines that match, highlighting in augmented reality which bottle goes with which selected dish, allowing even novices to choose the perfect pairing and always make a good impression.