AR for Product Information

An augmented reality app that contextually displays information about the framed product turns out to be an important marketing lever. In many industries, it is well known that customers buy the product about which they have the most information.

This in real terms is embodied in the fact that the adoption of such an app, whether its target audience is distributors or the end customer, during the choice and purchase phase is really a decisive factor. The product is recognized using a QR code, a traditional bar code, or a more advanced object shape recognition system, while the information that is displayed can be retrieved from an online database or from various data sources.

Strategic advantages

Saving

Effectiveness

Efficiency

Providing detailed, specific, and contextual product information helps customers make more informed decisions and feel more confident in their purchase. In addition, it is well known that the tendency is to more willingly buy products about which we have information.

The augmented reality experience engages customers in a deeper and more interactive way, creating a stronger connection with the product and the company.

More information and customer engagement often result in increased sales as uncertainties are reduced and customer needs are better met. The app can also collect data on customer interests and preferences, providing the company with valuable information to optimize marketing and product strategies.

The augmented reality app helps customers better evaluate product features, benefits, and uses, positively influencing decision making.

The app can be customized to provide information specific to the needs and preferences of different customer segments.

The interactive experience provided by the app can create a lasting memory in the user, enhancing their perception of the brand. A more informed and engaging shopping experience can help create satisfied and loyal customers over time.

Providing detailed, specific, and contextual product information helps customers make more informed decisions and feel more confident in their purchase. In addition, it is well known that the tendency is to more willingly buy products about which we have information.

The augmented reality experience engages customers in a deeper and more interactive way, creating a stronger connection with the product and the company.

More information and customer engagement often result in increased sales as uncertainties are reduced and customer needs are better met. The app can also collect data on customer interests and preferences, providing the company with valuable information to optimize marketing and product strategies.

The augmented reality app helps customers better evaluate product features, benefits, and uses, positively influencing decision making.

The app can be customized to provide information specific to the needs and preferences of different customer segments.

The interactive experience provided by the app can create a lasting memory in the user, enhancing their perception of the brand. A more informed and engaging shopping experience can help create satisfied and loyal customers over time.

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    Last update: April 2023
    This Policy may be subject to change. You are therefore advised to check this webpage regularly and to take note of the most up-to-date version of the information contained herein.

    Acknowledgement of the following information,

    to Eurosystem to carry out direct marketing activities, such as sending - also by e-mail, SMS and MMS - advertising material and communications with informative and/or promotional content in relation to products or services supplied and/or promoted by the Controller, including free gifts and samples;

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