Catalog in AR/VR

Display your products in an innovative way and bring your business into the future of digital communication

What is the AR and VR Catalog?

The interactive catalog in AR (Augmented Reality) and VR (Virtual Reality) is an innovative tool that allows your customers to explore products in a unique way

Augmented Reality (AR): Overlay 3D models of your products onto the real world using a smartphone or tablet, by scanning a specific page of a printed catalog, directly through an app or from a website.

Virtual Reality (VR): Immerse yourself in virtual environments where you can interact with products in a fully digital, life-size 1:1 scale space, moving freely through any digital setting—even when the physical space available wouldn’t normally allow it.

AR Catalog

Thanks to these technologies, your catalog becomes not just viewable, but truly “livable,” transforming simple browsing into an interactive and memorable experience.

An augmented reality catalog is a mobile app that allows users to view 3D models of products overlaid onto the real world through the device’s camera.

This tool creates an interactive experience where users can select products of interest and virtually place them in their surrounding environment.

The app can include technical details, customization options, and product information.

With the ability to include links to both B2B and B2C e-commerce platforms, users can seamlessly move from the app to purchasing their desired product, streamlining the buying process and offering an innovative and engaging shopping experience.

An augmented reality catalog can also leverage the existing printed catalog.

By using image recognition technology, the app can detect relevant pages of the printed catalog when they are viewed through the device’s camera.

In this way, the app can instantly overlay the 3D model of the product corresponding to the scanned page.

This approach intelligently leverages both traditional and digital media, offering users a seamless experience that combines the real world with the innovation of augmented reality, making it easier to access product information and complete purchases.

Product visualization from printed catalog

Scan an image from the printed catalog to access the 3D version of the product in augmented reality, or view and place the models directly from your device even without the catalog.

3D product model exploration and interaction

Rotate, zoom in, and view 3D product models from every angle to discover every detail in a realistic and engaging way.

Life-size product rendering within the real environment

Place virtual products in your real space, at true scale, to accurately assess their size, proportions, and style.

Compatible with any smartphone or tablet.

Access augmented reality without the need for apps or special devices—just a regular smartphone or tablet is all you need.

VR Catalog

A virtual reality (VR) catalog is a powerful tool that opens the door to immersive and interactive experiences for exploring products, machinery, or equipment.

This software allows users to fully immerse themselves in the three-dimensional universe of the product or system in question. Using a VR headset, users can literally “step into” a virtual environment where they can explore the 3D model from every angle, observing its features with an unprecedented level of detail.

Beyond simple observation, users can actively interact with the model, simulating its operation and manipulating control elements as if they were physically present.

This interactivity adds a significant level of engagement and understanding to the experience: users can gain in-depth insight into the features, performance, and even technical details of the products or systems—an essential factor in informed purchasing and operational decisions.

Better Product Understanding

Users can explore the product’s details, features, and operations in an immersive way, enhancing their understanding of its capabilities and benefits.

Competitive Differentiation

The use of innovative technologies like virtual reality can set the company apart from competitors, showcasing a commitment to innovation and customer satisfaction.

Engaging Demonstrations

Viewing the product in action through virtual reality enables engaging and realistic demonstrations, helping to spark interest and build trust among potential customers.

Users can evaluate the product or system in a realistic virtual environment, helping them make more informed and accurate purchasing decisions.

Sales Process Acceleration

Virtual demonstrations can accelerate the sales process by reducing the need to physically transport products or organize on-site demonstrations.

The portability of VR headsets allows users to participate in these demonstrations from anywhere, making presentations more flexible and convenient.

Personalized Experience

The app can be customized to provide information that is specific to the needs and preferences of different customer segments.

Increased Customer Loyalty

The interactive experience offered by the app can create a lasting impression on the user, enhancing their perception of the brand. A more informed and engaging purchasing experience can help build long-term customer satisfaction and loyalty.

Benefits for your Business

Integrating an AR and VR catalog offers multiple benefits:

Involvement
Attract and surprise customers with an interactive experience
Realism
Reduce doubts about purchase by showing products realistically
Efficiency
Decrease returns by better understanding the product before purchase
Innovation
Show that your company is at the forefront of adopting innovative technologies

Take your company into the future

Want to find out how our interactive catalog in AR and VR can transform your business? Contact us!