Configure, observe, buy. The three steps into the future for e-commerce

Case: The client, which produces precision instruments for a particular type of shooting range, primarily sells fully customizable products.

Adding every possible configuration to the product list was not only unsustainable but also a particularly ineffective solution.

However, the need to show all the possibilities was unavoidable

Solution: We have developed a 3d configurator for the web that returns a photorealistic image of the product and allows for extreme customization, from the material of each individual part to the color of the stitching, and allows the purchase to be finalized by directly transmitting the product list and characteristics to the manufacturer for proper packaging.