A security awareness process
Configure, observe, buy; The three steps into the future for the
e-commerce
Client: Lenzi
Project: 3D configurator for website
Year: 2019
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THE CASE _ The customer, who produces precision instruments for a particular type of shooting range, mainly sells fully customisable products.
Adding every possible configuration to the product list was not only unsustainable, but also particularly ineffective;
However, the need to show all possibilities was unavoidable;
THE SOLUTION _ We have developed a 3D configurator for the web that returns a photorealistic image of the product and allows extreme customisation, from the material of each individual part down to the colour of the stitching, and allows the purchase to be finalised by sending the product list and characteristics directly to the manufacturer for correct packaging;
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