Eurosystem AR consumer: strategic partnership with XREAL marks entry into B2C of company’s technology vision
Following a course of research, R&D activities and scouting of the best augmented reality solutions for the development of the proprietary platform YREMOTE , Eurosystem has identified in XREAL and its products as the ideal partner to bring AR innovation to an accessible and widespread level.
Thus was born a strategic partnership with XREAL, a world leader in consumer AR innovation, for the exclusive national distribution of its next-generation augmented reality devices.
The agreement represents a transformational moment for Eurosystem, which transfers its established vision of technological innovation from the B2B world directly to consumers, democratizing access to the most advanced immersive technologies.
The strategic evolution toward the consumer
This partnership is a natural extension of Eurosystem’s technological expertise to the B2C market, where the company applies the same philosophy of innovation: identifying, selecting and bringing to market cutting-edge technologies.
Enterprise-grade technology for all
The XREAL range – XREAL ONE, XREAL ONE PRO and the BEAM PRO ecosystem – perfectly embodies the Eurosystem philosophy of bringing professional standards to the consumer market:
- Sony 1080p Micro-OLED display with 120Hz refresh rate for enterprise visual quality
- Extended field of view up to 52° that redefines standards of immersiveness
- Advanced 6DoF tracking for natural and precise spatial interactions
- Professional ultralight design optimized for daily use
- Universal USB-C connectivity with full cross-device compatibility
The BEAM PRO companion device completes the ecosystem, enabling fully autonomous wireless AR experiences.
Widespread presence in the territory
From Q4 2025, Eurosystem’s vision of accessible innovation will be tangible in Italy’s leading retailers.
Each store will host dedicated experience corners where consumers can discover how the AR technology can integrate naturally into everyday life, from gaming to entertainment, from productivity to social sharing.
The future of innovation is today
With this initiative, Eurosystem transfers to the consumer market the same ability to anticipate tomorrow’s technologies that has made it a partner of choice in the enterprise segment. AR thus becomes no longer a niche technology, but an accessible reality that foreshadows the future of digital interaction.
Entering B2C with XREAL confirms Eurosystem AR consumer‘s vision: the most powerful innovation is that which concretely improves people’s experience, both in the professional sphere and in everyday life.